How QDI Works with You to Develop an Effective Channel Marketing Strategy.

QDI Strategies provides the market insight to help design and implement effective and efficient channel marketing strategies. We help our clients identify the appropriate channels as well as the types of activities and the support necessary to achieve success within those channels including:

• User Success Factors - What must the channel do to win targeted customers?
  • Start by identifying your target market
  • Conduct research to understand your customers’ buying process
           Who is involved?
           What is the role of the influencers?
    
    
• Channel Success Factors – Evaluate the effectiveness of
  your channels. Do they have the following:
  
  
  • Coverage: Do your channels give you access to each customer
    segment?
  • Competency: Do your channels have the skills and capabilities
    to communicate and deliver your value proposition?
  • Connection: Your channels must provide the customer
    relationships necessary to become a valued partner
  • Commitment: A good relationship with your channel partner
    can accelerate the adoption of your product and dramatically reduce
    the resources needed to meet your market share objectives
    
    
• Economic Success Factors - What cost and reward system and infrastructure
  should be put in place to design a low-cost channel organization?
  
  
• Channel Partners – Identify potential partners for all or portions of the channel role(s) created

In order to skillfully move your product in the right direction, you need quality information. After we’ve taken a critical look at all the factors impacting channel success, we use our knowledge base to develop a channel marketing strategy designed to deliver growth.

For solutions to your Channel Strategy challenges, contact Steve Bassill or
Mike Barr at QDI Strategies, Inc.

Steve Bassill -- 847-566-2020 Ext. 229

Mike Barr -- 847-566-2020 Ext. 225