Customer Journey Maps
Customer Journey Maps (link to the presentation which we would list under presentations)
Customer Journey Maps are great tools for channel strategists as they help marketers better understand customers at different stages of their interaction with your company / product. They provide insight about the customer from the time he/she discovers a need (Needs Creation) to when he/she finds a better solution or no longer has the need (Replacement or Termination). These insights help you understand shopping behavior, decision making, and product use, providing key insights for channel design.