Market Disruption Forces and Strategies – Mini-Workshop Series
The market is always changing. In order to survive, you must stay relevant. Over the next five months, QDI will lead you through a “Mini-Workshop Series” that addresses the forces that are disrupting your markets and potential strategies you can use to adapt to these changes.
Three powerful forces are reshaping markets and those who are fast to react will be the winners..
1. Channels are breaking. The ecosystems manufactures put in place, sometimes decades ago are incapable of meeting the challenges these manufacturers face today.
2. The chase for higher value is trapping companies between solutions and product sales: Product companies want to become “solutions” companies to create more customer value, but are struggling with the monumental changes required to do so.
3. Impaired market vision clouds decision makers’ judgments: Decision-makers are not close enough to their markets to understand subtle or not-so-subtle changes, and as a result, are slow to react or make suboptimal decisions.
If your business is facing one or more of these disruptive forces, you will benefit from QDI’s Strategic Forces “Mini Workshop Series.” Over the next five months, QDI will publish five white papers that are designed to stimulate you to do your own homework, answering the workshop questions and applying QDI’s thinking to your business.
Workshop Lessons
Lesson 1: Your Channels Are Breaking (click here for Lesson 1)
Lesson 1, “Your Channels Are Breaking,” helps marketers understand how their manufacturer-channel-customer “ecosystems” are often incapable of meeting today’s challenges. To begin QDI’s mini workshop series, simply download this free whitepaper.
Lesson 2: The Chase for Higher Value (click here for Lesson 2)Many companies are attempting to increase the value they provide by becoming “solutions providers.” The “Operational Requirements”, “Risks” and “Costs” of creating a solutions business are daunting and markets need to answer key questions before launching value added services. Lesson 2, “The Chase for Higher Value,” explores these business requirements and helps marketers answer the key questions they need to ask before launching value added services.
Lesson 3: Building a Clearer Market Vision: How to Achieve Channel Transparency (click here for Lesson 3)It’s easy for organizations that market through independent channels to have impaired marketplace vision because of a lack of channel transparency. The channel sees and interacts with the customer. The feedback marketers get from their channels is often sporadic, sometimes self-serving and seldom structured to provide enough clarity to make decisions. Lesson 3, “Building a Clearer Market Vision: How to Achieve Channel Transparency,” will help you increase the transparency within your channels.
Lesson 4: Building a Clearer Market Vision: How to See Market Reality (click here for Lesson 4)
It’s pretty obvious why “impaired market vision” will disrupt a business strategy. What decision makers think they know is the foundation for their decisions. If they were ignorant of a matter, at least they might question their knowledge, but if they think they know it, then their decisions will be based on what they think, which may be “not so.” Lesson 4, “Building a Clearer Market Vision: How to See Market Reality,” will help marketers “learn what they don’t know.”
Lesson 5: Value from a Clearer Market Vision: Tools to Capture Greater Profit and Share (click here for Lesson 5)
QDI’s Market Insight Process provides a path for organizations to bring new insights into the management team. You can use this insight to drive breakthroughs in products, services, sales effectiveness and market performance. Lesson 5, “Value from a Clearer Market Vision: Tools to Capture Greater Profit and Share,” will show you how to apply QDI’s Discovery Research and Market Insight Process to deliver breakthroughs and prepare your organization to thrive in the changing market.
Download our free whitepapers to participate in QDI’s Market Disruption Forces and Strategies mini-workshop series. Let our expertise and thinking stimulate your own planning efforts to make you a winner in the face of the disruption forces that are impacting your market.
QDI Strategies is an international consulting organization that helps clients create and execute breakthrough go-to-market strategies in commercial and industrial markets.
To find out more information about our services or see how we might be able to help you, give us a call:
Steve Bassill Michael Barr
847-566-2020 x229 847-566-2020 x225