Four Steps to Turn Technology into Profits.
An answer to “How Big – How Fast”
Whitepaper summary:
The success of this approach is predicated on extensive market understanding of how the customer views the technology and makes decisions. The Market Opportunity Assessment data can be based on secondary market research. To the extent this is available, your team can assess rough potentials of the market opportunity.
If this type of secondary data is unavailable, decisions must be made as to the best segments to research and the sizing is conducted after the market fit is determined. After both the Technology Fit Assessments, the client team should review the findings to determine which opportunity segments present the greatest market opportunity.
At this stage, opportunities are prioritized based on projected fit, market size and resources available (both for the research and to implement strategies that address multiple segments).
