Whitepapers – A 20/20 Look at Segmentation
Do you have the vision you need to achieve success in the marketplace? The competition is tough. Before you take aim, take a 20/20 look at your current market segmentation strategy.
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Whitepapers – The Art of Segmentation
Segment analysis plays a central role in a successful marketing strategy. All your marketing resources, from research & development to advertising & sales, are aligned to support the segments you target.