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overcoming gm product commercialization whitepaper

Whitepapers – A GM’s Product Commercialization Insurance Policy

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Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.

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avoiding pitfalls whitepaper

Whitepapers – Avoiding the Pitfalls of New Market Entries

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New market launches require a myriad of decisions. It only takes a few bad decisions to sink a product.

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50 questions whitepaper

Whitepapers – QDI’s 50 Questions to Rate Your Launch Plan

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A poor product launch can damage a company’s image in terms of alienating the sales force, lowering customer satisfaction, and reducing your overall credibility.

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