Distribution strategy is not easy. Suppliers struggle with it. Efforts to insure that brands are available to end users when & where they want to buy mean that product distribution is a critical element in a brand’s success or failure.
As suppliers, both distributors and manufacturers frequently use the term “partner” when describing their relationship with their channels or customers. The reality is that a good percentage of partnerships have sunken to the point where each party is preoccupied with fulfilling his own self-serving ends.
The following tools help you assess how your Designed and Perceived Value stack up against competition to enable you to see new profit and/or share opportunities.
One can’t pick up a business publication or newspaper today without reading about some wellknown company that is downsizing…right-sizing…or re-engineering itself.