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Whitepapers
Address
QDI Strategies, Inc.
1580 S. Milwaukee Ave.
Suite 620
Libertyville, IL 60048
Phone
847-566-2020
Steve Bassill ext. 229
Mike Barr ext. 225
sbassill@qdistrategies.com
mbarr@qdistrategies.com
Whitepapers: Product Journey Mapping
/0 Comments/in Whitepapers /by Christy BarrThe Product Journey’s purpose is to understand the customer organization’s interaction with the PRODUCT including their behaviors, thoughts, frustrations and delights throughout the customer’s entire life cycle with your product – setting the stage for product innovations that can change the game.
Whitepapers – Technology Marketing: A Different Paradigm
/0 Comments/in Whitepapers /by Christy BarrHistorically, manufacturers have taken a classic leadership role directing how their products are marketed – defining target markets, value propositions, pricing, and programs. Over the last several years both product and marketing technology have been moving faster than manufacturers and channels know how to integrate it into their businesses.