Historically manufacturers have taken a classic leadership role directing how their products are marketed – defining target markets, value propositions, pricing, and programs. Over the last several years both product and marketing technology have been moving faster than manufacturers and channels know how to integrate it into their businesses. These developments are forcing marketers to change the way they work with their channels.
Learn how to develop a channel management model that will keep you relative in the market. Plus, see how QDI’s Technology Marketing Audit can help you assess how well your channel strategies, organization, and programs support your technology marketing initiative.