Strategies for Market Entry – Customer Challenges
How to identify and sell to early adopters.
Is your new product valuable enough to get sales force attention?
If you have been in sales, you know that every new idea only gets a few shots at being successful. If it fails too many times it “never comes out of the sales reps bag again.” Learn how you can increase your chances of sales success with new products.
Case Study: Floor Coatings Manufacturer
/0 Comments/in Case Studies /by grahamoOur client wanted to become a strong player in the commercial new construction market, a market in which architects and general contractors make the purchase decisions.