Channel Strategy Workshop-Channel Assessment
QDI Strategies offers a cost effective Channel Strategy Workshop. Learn if your channels will deliver the growth you need to meet your business objectives. Our consultants facilitate an impartial, knowledge-building program designed to evaluate the:
- Roles your channels perform
- Effectiveness of current channels at performing those roles
- Growth your channels can reasonably deliver
- Market NOT addressed by current channels
While each workshop is customized to meet your needs, focus is normally placed on five modules. Module I helps you define your growth objectives and link them to your channel strategy. Module II translates that growth strategy in terms of market share drivers using performance metrics. Module III defines the “capacity” of you channels today using QDI’s Capacity Metrics. Module IV looks at the market environment to identify market changes and their impact on your business. Module V pulls all the information together to develop the channel strategy that will deliver your business objectives. You pick and choose the modules based on the issues you wish to target.