Relative Value

Whitepaper summary:

I need a bigger SUV to “tote” around my grandkids. Am I going to buy a top of the line All-Wheel-Drive Toyota Highlander Limited Platinum Model or an All-Wheel-Drive Infinity Q60? Both are big enough, with a third row of seats for extra passengers. Both score well on safety and reliability, and although the scores are slightly different, both have the advanced safety features I am looking for.

As you can see, I am trying to decide between two very good products. The ultimate decision will come down to, “Which has the greatest value to me?”

This problem is no different than the value decision that customers face every day when looking at your product or service. To help our clients be more precise when they talk about their value versus competitive offerings, we developed QDI’s Value Creation Formula.

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