Value Model™

QDI’s Value Model™ (VM) is a formula we’ve developed to help marketers solve the age old “features versus benefits” dilemma. Too many businesses mistakenly concentrate attention on features rather than benefits and speak in generalities rather than specifics. QDI’s Value Model helps marketers clearly define the perceived benefits and total costs of a product or service from the customer’s perspective. To generate sales, marketers must emphasize the features that truly set their product/service apart from the competition.