QDI's Value Management Workbook™

QDI incorporates formulas from the Value Estimator Workbook™ along with market presence measurement models in its Value Management Workbook™ (VMW).

The Value Management Workbook enables businesses to project market shares for specific customers or customer segments. Use the workbook to simulate how different product and channel changes to your value proposition or market presence will impact your market share. By identifying the impact and estimating the costs of alternative actions, businesses are able to project marketing ROIs. The VMW has the potential to save millions of valuable marketing dollars that might have been spent inappropriately.