QDI’s Value Estimator Workbook™ (VEW)

QDI’s Value Estimator Workbook™ (VEW) is a powerful interactive software tool designed to evaluate competitive value propositions. The VEW focuses on targeting a market segment and then defining the specific benefits and costs a customer incurs when choosing one product over competitive alternatives.

Workbook exercises project a measurement of “close rate” which is the percentage of time you win the sale over your competitor. Use QDI’s Value Estimator Workbook™ to learn how to adjust your value proposition to win more business. By quantifying your value versus the competitions’ for particular customers or customer segments, you identify specific performance dimensions where you excel or fall short. The ability to address and eliminate barriers early on avoids costly mistakes that could jeopardize success.