Segmenting For Growth – Customer Challenges
Are you wasting marketing resources?
Are you using convenient segmentations rather than a segmentation based on what customers value?
Customer segmentation is often the most enlightening exercise for companies because the truth is different customer sets value different things. Capturing this knowledge and acting on it has huge upside benefits.
Case Study: Power Transmission Equipment
/0 Comments/in Case Studies /by grahamoOur client was a leading manufacturer of power transmission equipment. QDI was asked to help develop a growth strategy targeting this business.