Segmenting For Growth – Customer Challenges

Are you wasting marketing resources?

Are you using convenient segmentations rather than a segmentation based on what customers value?

Customer segmentation is often the most enlightening exercise for companies because the truth is different customer sets value different things. Capturing this knowledge and acting on it has huge upside benefits.

Case Study: Label Division of an Equipment Manufacturer – Sales Effectiveness Segmentation Strategy

Our client captured approximately 10% of the potential label business used by their equipment. The wide range of customers, label materials, and applications made it difficult to determine where the best opportunities existed.

Case Study: Roofing Manufacturer – Needs-Based Segmentation Strategy

We helped our client, a roofing shingles manufacturer, save money by appropriately marketing to two segments.

Case Study: Building Materials Manufacturer

QDI conducted in-depth market analysis and learned the small number of architects the client could reach and influence was their bottleneck to growth.

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