Are you using convenient segmentations rather than a segmentation based on what customers value?
Customer segmentation is often the most enlightening exercise for companies because the truth is different customer sets value different things. Capturing this knowledge and acting on it has huge upside benefits.
A process equipment manufacturer turned to QDI to evaluate its existing channel structure’s ability to deliver long-term growth. We developed a channel strategy that put the manufacturer on track to grow its business.
Our client had been developing the power transmission equipment aftermarket opportunity for several years. They posed the question,” What do we need to do to dramatically grow our aftermarket business?”