Go-to-Market Strategy Whitepapers.

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Whitepapers – Recipe For Marketing Breakthroughs

The market share is arrived at by calculating the percentage of the market opportunity addressed deciding to purchase a product or service.

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Whitepapers – A GM’s Product Commercialization Insurance Policy

Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.

four steps whitepaper

Whitepapers – Four Steps to a Strategic Sales Force

One can’t pick up a business publication or newspaper today without reading about some wellknown company that is downsizing…right-sizing…or re-engineering itself.

avoiding pitfalls whitepaper

Whitepapers – Avoiding the Pitfalls of New Market Entries

New market launches require a myriad of decisions. It only takes a few bad decisions to sink a product.