Bringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.
One can’t pick up a business publication or newspaper today without reading about some wellknown company that is downsizing…right-sizing…or re-engineering itself.
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Whitepapers – Recipe For Marketing Breakthroughs
/0 Comments/in Whitepapers /by grahamoThe market share is arrived at by calculating the percentage of the market opportunity addressed deciding to purchase a product or service.
Whitepapers – A GM’s Product Commercialization Insurance Policy
/0 Comments/in Whitepapers /by grahamoBringing a new product to market is one of the most costly and risky activities any GM will face. Voice of the customer research and stage gate reviews have improved the odds to achieve success.
Whitepapers – Four Steps to a Strategic Sales Force
/0 Comments/in Whitepapers /by grahamoOne can’t pick up a business publication or newspaper today without reading about some wellknown company that is downsizing…right-sizing…or re-engineering itself.
Whitepapers – Avoiding the Pitfalls of New Market Entries
/0 Comments/in Whitepapers /by grahamoNew market launches require a myriad of decisions. It only takes a few bad decisions to sink a product.