New Product and New Market Entry White Papers

Avoiding the Pitfalls of New Market Entries:
A Case Study

Fifty percent of new products fail. Take a look at the challenges one marketer faced. You’ll learn key elements to a successful launch strategy include channel strategy development and proper customer targeting.

QDI’s 50 Questions to Rate Your Launch Plan

Market entry strategies can be tricky business. After all, a poor product launch not only puts your credibility at risk but also has the potential to damage your brand. If you are considering launching a new product, QDI’s “Launch Planning Checklist” will help evaluate key issues that could mean the difference between realizing your objectives and falling short.

Four Steps to Turn Technology into Profits – An Answer to “How Big – How Fast”

QDI shares its Technology Commercialization process to provide marketers with a road-map to answer the questions: “How big –How fast?” and “How to launch successfully?”

 

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