How QDI Works with You to Successfully Introduce New Products and Enter New Markets

QDI Consultants use proven tools, analytical skills and expertise to identify and execute new product and new market strategies.

We begin by looking at where you are in your planning process. Are you still assessing the market, or are you much further along with a strategic launch date in the next 6–18 months?

The earlier you are in the process, the greater our ability to help you modify the offering and select the highest fit customer segments. The later you are in the process, the more our work focuses on identifying the customers who most closely match your value proposition and channel capabilities.

Early in the market development process we ask questions about the fundamental product or service you are developing:

o Which customers value the technology / capabilities you can bring to market?
o What benefits/value will they gain from your offering?
o What are the key performance dimensions they will use to evaluate your product?
o What product specifications need to be met?

New product strategy development and market entry projects might include segmentation analysis, identifying customer needs and behavior, sizing the market, evaluating competitive forces, channels, pricing and more.

Unfortunately, the number of new product failures far exceeds the number of new product success stories. Adding new product categories poses a hidden challenge: savvy positioning for one category doesn’t automatically translate to other categories.

According to Jerry Patrick, author of How to Develop Successful New Products, “inadequate, expedient research is the main culprit for new product failures.” Basing marketing decisions on flawed research is one of the biggest pitfalls to a successful product launch. That’s where QDI Strategies comes in.

The research you conduct to understand customer needs and develop a new product is not the same research required to launch a product. Product development research focuses on the unmet needs of a large group of customers who will use a product while launch research focuses on understanding the motivation and attitudes of a small group of customers who will be early adopters. QDI believes the key to achieving marketplace momentum is to distinctively craft your launch to identify and win early adopters. Marketing to “all the potential” customers creates a high risk of failure – as only a small portion will buy the product during the launch phase – often too small to support the sales and marketing investments you will make.

QDI’s value-based research pinpoints what motivates the early adopters and designs powerful messages to win their business. Whether you’re in the initial planning stages or assessing your first year’s performance, QDI can help you ramp up new product sales.

For solutions to your New Product/New Market Entry challenges, contact Steve Bassill
or Mike Barr at QDI Strategies, Inc.

Steve Bassill -- 847-566-2020 Ext. 229

Mike Barr -- 847-566-2020 Ext. 225