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QDI
Strategies works extensively with manufacturers serving the industrial markets.
Projects include: - Marketing Strategy
- New Product Marketing
-
New Technologies
- Channel Strategy
Industrial
Market project case studies include:
Market Growth Opportunity
Assessment - Pharmaceutical Process Equipment Manufacturer
Our client was
looking to expand its process equipment business within the pharmaceutical and
biotechnology markets. We sized the global market for each product category that
made up this market and helped our client identify the major players for potential
acquisition. We also developed a channel strategy that addressed how our client
would market a broad basket of products instead of his traditional limited product
line. New Product Assessment - Pump Manufacturer
We used in-depth
end-user discussion groups to determine which markets placed high value on a new
pump concept. With the client we then determined what modifications were necessary
to ensure rapid adoption. Acquisition - Pump Manufacturer
Our
client had identified a European manufacturer that appeared to complement their
product lines and would provide greater coverage of the European market. We studied
the acquisition candidate's distribution, end-user franchise and recent strategic
initiatives. This insight directly affected our client's decisions on overall
marketing fit and valuation of the target firm. New Channel Strategy
- Steam Equipment Manufacturer
Our client was assessing its channel structure
to determine whether it would deliver its long-term growth strategy. Through primary
research with end-users and the distribution channels, we identified the needs
of the end-users and categorized them into segments based on buying behavior and
the type of purchase that was made - new construction, retrofit and MRO. Based
on this segmentation model and an understanding of the capabilities of the channels,
we developed a channel strategy that would enable our client to grow its business.
Process / Industrial Manufacturing / Commercial Markets
QDI Strategies has worked in:
Manufacturing
Abrasives
Electric
Motors
Energy Services
Fittings
- Hydraulic
- Pneumatic
Fluid Power
Components
Gear Drives
Heat Tracing
Hydraulic Hose
Industrial Switches
Labeling
/ Marking Devices
Liquefied Carbon Dioxide
Membrane Switches
Nondestructive
Test Equipment
Packaging Material
Paint Spray Equipment
Positive Displacement
& Electronic Meters
Power Transmission Components
Programmable Controls
Pumps
Skids
Spray
Nozzles
Steam Systems
Trash Compactors
Valves & Actuators Commercial
Markets
Office Furniture
Copiers
Office Supplies
Business Forms
Energy
Services
Architectural Services
Blue Print Media Distribution
Fluid
Handling
Franchises
Integrated Supply
Industrial Supply
Computers
/ Peripherals
Electronic Components
Pesticides
Pharmaceutical
Med-Surg
Office
Furniture
Office Supplies
Electrical
Plumbing / HVAC Utilities
Customer
Retention
Engineering Services
Fuel Cells
Load Growth
Power Quality
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