Growth Strategy- How to Increase Market Share

Growth Strategies -- How to Increase Market Share

QDI’s proven growth strategies generally concentrate on two broad marketing initiatives:  increasing demand and extracting full value for a product. While some clients may grapple with driving growth in a new market, others are looking for new avenues to increase market share in a stalled, mature market. Can you increase the value of your product by offering new benefits or superior service?  A move to needs-based growth strategies requires a move from a selling culture to collaborative learning.  At QDI, we believe you have to work with your customers to identify their unmet needs and then create innovative solutions to those needs … then you’re on your way to increasing the value of your product and ultimately increasing market share.

QDI’s market-driven growth strategies are the product of in-depth market research and strategy planning with your marketing and sales team. The right marketing growth strategy for your company is a function of your business objectives and resources and where you are in your market life cycle

.market life cycle

QDI works with clients at three distinctly different market life cycle stages:

  • Breaking-in – New ventures looking to bring new technologies to market
  • Ramping-up – Companies in growth markets who are rapidly ramping up their go-to-market organization
  • Breaking out – Companies in mature markets looking to accelerate growth.

Breaking-in companies often need help to:

  • Identify the specific customers who will value their new offering enough to purchase it in the near term
  • Define their value propositions in terms that are meaningful and compelling to customers
  • Develop the go-to-market organization necessary to support the early adopters

Ramping-up companies often need help growing their sales and marketing organizations and channel positions fast enough to keep up with market growth. QDI helps these clients:

  • Identify the right channels of distribution
  • Develop programs to help the channel be successful with the client’s offering
  • Develop policies, price structures and procedures to minimize conflict while maximizing coverage

Breaking-out companies are trying to grow share in a stalled, mature market. They have the following options:

  • Increase demand for their products and services
  • Become the share leader as the market matures by “accelerating maturation” in their market
  • Reinvent their future by redefining their products and services to provide new
    growth opportunities

Increasing demand

Increasing Demand

You increase demand by increasing:

  • Consumption per existing user
  • Share of existing consumption
  • Market penetration to accelerate the rate of adoption
  • Market/product applications

Accelerating Maturation

You accelerate market maturity by:

  • Becoming the low-cost marketer
  • Gaining greater control over your go-to-market system

Reinventing Your Future

You reinvent your future by developing new value to offer to the market

  • Your customers or new customers
  • Value that relates directly to your core business or value that takes you into new businesses

In today’s turbulent business environment the focus never moves from the bottom line. Marketers are under increased pressure to constantly drive growth. Whether that means entering new markets or jump starting a stalled, mature market, QDI’s consultants help position businesses to increase market share and grow revenue.


For solutions to your Growth Strategy challenges, contact Steve Bassill
or Mike Barr at QDI Strategies, Inc.

Steve Bassill -- 847-566-2020 Ext. 229

Mike Barr -- 847-566-2020 Ext. 225