Historically, manufacturers have taken a classic leadership role directing how their products are marketed – defining target markets, value propositions, pricing, and programs. Over the last several years both product and marketing technology have been moving faster than manufacturers and channels know how to integrate it into their businesses.
First, the need to make a change is often not obvious. Markets are not homogeneous. Thus, changes happen at different times to different market segments.
http://www.qdistrategies.com/wp-content/uploads/2016/03/TNWill-your-channels-fail-you.jpg193150grahamohttp://www.qdistrategies.com/wp-content/uploads/2015/10/QDI-Logo-Stacked-640px-300x132.pnggrahamo2016-03-01 23:00:392018-11-28 18:00:25Whitepapers - Will Your Channels Fail You?
Your customers via YouTube, on-line forums, magazine websites, and consultants via their blogs, industry groups and articles, have now created so much content for prospects that the purchase process has radically changed.
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Existing distribution channels are breaking because the rate of change around these channels; the people, the technology, and the products are changing more rapidly than these complex organizational infrastructures can adopt.
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Whitepapers – Technology Marketing: A Different Paradigm
/0 Comments/in Whitepapers /by Christy BarrHistorically, manufacturers have taken a classic leadership role directing how their products are marketed – defining target markets, value propositions, pricing, and programs. Over the last several years both product and marketing technology have been moving faster than manufacturers and channels know how to integrate it into their businesses.
Whitepapers – Will Your Channels Fail You?
/0 Comments/in Whitepapers /by grahamoFirst, the need to make a change is often not obvious. Markets are not homogeneous. Thus, changes happen at different times to different market segments.
Whitepapers – Your B2B Sales Process Obsolete
/0 Comments/in Whitepapers /by grahamoYour customers via YouTube, on-line forums, magazine websites, and consultants via their blogs, industry groups and articles, have now created so much content for prospects that the purchase process has radically changed.
Whitepapers – Your Channels Are Breaking…
/0 Comments/in Whitepapers /by grahamoExisting distribution channels are breaking because the rate of change around these channels; the people, the technology, and the products are changing more rapidly than these complex organizational infrastructures can adopt.