Channel marketing strategy and distribution strategies

Channel Distribution Strategy White Papers

Will Your Channels Fail You?Will Your Channels Fail You?

Changes in channel strategy are among the most difficult business decisions for managers to make and execute. In this paper, QDI discusses the risks and conflicts posed by changing channels and helps you asses the effectiveness of your current channels.

 


How to Avoid Channel Failure
How to Avoid Channel Failure

Will your existing channels deliver your three and five-year business objectives? QDI helps you evaluate your channel strategy. Learn how to make and successfully implement channel strategy decisions.

 


Are You Prepared?

Are You Prepared for the Changing Landscape of Industrial Marketing?

Businesses in position to quickly respond to shifts in the marketplace will be more successful. Marketers have to deal with changes posed by consolidation, expanding channels with fewer dollars, and technology advancement. In this article, QDI offers strategy solutions to address these marketing challenges.

 

Industrial Marketing Response
Industrial Marketing: Response to the Changing Landscape

The Industrial market is rapidly changing. Some of the forces driving these changes are a shrinking customer base and consolidation of power, more distributor channels chasing fewer dollars, and technological sea change. QDI offers solutions to help you adapt to the evolving market place and maximize your success with distributors and end-users.

 

Insight to Drive Channel Change
Insight: Building the Knowledge to Drive Channel Change

Do you and your channels have the speed, competency, power and motivation to direct your channel strategy? Knowledge is the key starting point in making a channel change. QDI helps you explore how to build a knowledge base that will drive change.

 


Riding the Wave- Channel Strategies
Riding the Wave: Alternatives and Organizational Alignment to Support the Changing Tide of Channel Strategies

Should you consider a leverage partner for your channel strategy? QDI explores what resources are needed to win targeted market share and offers options to “leverage” your current resources.

 

4 Steps to More Effective Sales Force
Four Steps to a Strategic and More Effective Sales Force

After completing a short exercise to see if costs have risen faster than sales, an evaluation of sales and sales support activities is in order. By closely examining the external and internal views of the marketplace, you are prepared to develop a business plan using QDI’s 4 steps to a strategic and more effective sales force.

 


Distribution Strategy for Manufacturers & Distributors
Distribution Strategy: A Primer for Manufacturers & Distributors

Consider the importance of sharing your distribution strategy with your business partners. QDI provides a short exercise to help you manage customers and segment them effectively.

 

 

Distribution Strategy-Supplier Relationship
Distribution Strategy: Measuring the Supplier Relationship Is Vital to Both Manufacturers & Distributors

In any supplier relationship, true partnership occurs when both parties are concerned about each other’s performance. Evaluate your channel partners in new and innovative ways.



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